NETWORK WORLD Article: MARK GIBBS ON WEB APPLICATIONS notification 04/07/08 The driving force of social media By Mark Gibbs The driving force of social media is interaction, and while interaction between a user and a site or service is the foundation (a one to many interaction) it is the interaction between users (many to many) that gives social media momentum. The trick for those services and content owners that want to take advantage of social media is how to stimulate enough user engagement that there's a reason for the users to interact. One of the best ways to do that is to get discussions going.Read full story Mark Gibbs is a consultant, author, journalist, and columnist and now blogger: Check out Gibbsblog .Gibbs not only pens (well, keyboards) this Article he also writes the weekly Backspin and Gearhead columns in Network World. We'll spare you the rest of the bio but if you want to know more, go here This Article is sponsored by Confio Software Inc. Whitepaper: Improve Database Performance Discover how a time-based approach to database performance monitoring provides IT managers with more granular information on how quickly the system responds to user requests. Time-based monitoring lets IT professionals quickly identify the root cause of any performance problem. Download this whitepaper now. How to Manage the Storage Explosion Download Network World's latest Executive Guide today and learn which new strategies and technologies can help you best manage storage demands and meet regulations. Click here to get your complimentary copy. RELATED EDITORIAL LINKS Likewise Software: sandwiched between Microsoft and open source What's it like to be an open source company that's also a Microsoft partner dependent on the Windows world? Not bad, says Barry Crist, CEO of Likewise Software. Microsoft coffee-table PCs 'surface' at AT&T stores, 04/02/08 AT&T will soon be the first company to use Microsoft's touch-enabled, tabletop Surface computers as kiosks in stores. What's the deal with Cisco's software development program? Cisco India wrapped up its first Cisco Developer Forum Friday, an event that was "focused on the network as a development platform," according to Cisco India. SharePoint: The Lotus Notes of this generation Microsoft Subnet Mitchell Ashley says SharePoint is all that and deserves the wicked fast adoption rates it is experiencing. Learning to use SharePoint - could this be like learning to snowboard? Microsoft Subnet blogger Sue Hanley sees the parallel in "easy to learn but difficult to master." Google scoops Microsoft: delivers mesh first Microsoft Subnet blogger Mitchell Ashley says that Google's offline access for Google Apps is a kick in the shin at Ray Ozzie and his "mesh" strategy. TOP STORIES | MOST DUGG STORIES 1. Attack of the iPhone clones 2. H-1B crisis: Cisco has 1,504 jobs to fill 3. IT job security plummets 4. Complex math helps handle natural disasters 5. 10 things IT needs to know about Ajax 6. 11-year-old takes school net by the horns 7. Cisco enterprise growth slowing 8. Wireshark - a sextant in a GPS world 9. Cisco, Avaya, Nortel holes discovered 10. Google scoops Microsoft on Mesh 11. QUOTES OF THE WEEK: Notable quotes from the week FEATURED BUYER'S GUIDE: Secure Web Gateways This Article is sponsored by Confio Software Inc. Whitepaper: Improve Database Performance Discover how a time-based approach to database performance monitoring provides IT managers with more granular information on how quickly the system responds to user requests. Time-based monitoring lets IT professionals quickly identify the root cause of any performance problem. Download this whitepaper now. BONUS FEATURE 90% of IT Managers are leaving their company at risk for a DNS ATTACK. Get the tools and resources you need to keep your DNS healthy and secure. Run aDNSreport on your domain today - 56 critical tests run in 8 seconds. to learn more. (apply coupon NWW2007NLA for a 25% membership discount) PRINT SUBSCRIPTIONS AVAILABLE You've got the technology snapshot of your choice delivered to your inbox each day. Extend your knowledge with a print subscription to the Network World newsweekly, Apply today at International Purchase onliners, click here: SUBSCRIPTION SERVICES To Purchase online or Purchase to any Network World shopping Articles, go to: To change your shopping address, go to: Subscription questions? Contact us by replying to this message. This message was sent Please use this address when modifying your subscription. Inquiries to: Network World, Inc., 118 Turnpike Road, Southborough, MA 01772 For advertising information, write Susan Cardoza, Associate Publisher Online, at: Copyright Network World, Inc., 2008

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