- OPTIMIZING IS FUN. IT'S ALSO CRITICAL. PLEASE READ. I'm sending this post by itself in hopes of getting your attention. I believe this is one of the most important things I can do to help expand the reach of Marriage Educators - help us get our wisdom into the hands of those that need it. It's so easy to make the mistake of thinking your website is like a business card - an address you give people so they can go to your website and find all your wonderful information. BUT HOW MANY PEOPLE DO YOU MEET? There are MILLIONS of people - and the number grows daily - that RELY SOLEY on the internet to find answers to their questions. Every day, they are looking to the web for solutions. Especially our target population - those 21t century, *next marrying* couples. Googling. IF your site shows up when they do a search - and shows up high enough in the search engines - YOU can help them. That's what OPTIMIZING is all about - improving the chances your website will show up near the top of internet search engines. We have a genie in our midst. Bill Doherty's daughter, Elizabeth Thomas, figured out how to optimize their First Dance and Marriage Friendly Therapist websites. A year ago, after spending a lot of money on designers who created beautiful websites and paying for listings (like the rest of us she thought it was about creating a good looking, "tempting" website and paying as much as you could afford to the experts to help you get listed) - after all that, they were only reaching 2,000 people a month. Then, in total frustrated determination Elizabeth figured it out. She began tweaking and optimizing, trail and error, nose to the web grindstone. She's done it and they're now reaching 10,000 people every single month! And, because Elizabeth believes that all of us in the marriage education movement benefit by combining forces -- all rise on the rising webtide -- she's offered to teach us what she's learned. Instead of seeing this as a competition - getting a bigger piece of the pie, optimization works on the principle of enlarging the size of the pie. Links beget links. Traffic begets traffic. You'll understand all this if you take her 1-hour teleclass - how optimization is the epitome of all of us ROWING TOGETHER.... Elizabeth's next *Intro to Search Engine Optimization* class will be on Tues April 8th at 1pm Central time. It will be the most productive $30 you've ever invested. To register go to: Diane SmartMarriages mailing list

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