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This is a multi-part message in MIME format. inline Content-Length: 3745 binary text/plain Dear Shar, Working Towards a Great Future! Welcome to this third Mind Tools Tour shop! The tools we've looked at so far are essentially and personal effectiveness skills. What I'd like us to look at in this shop are some business and personal strategy techniques. Strategy is the art of thinking about what the future is likely to be like, and of choosing the best way forward in that future. Now this can sound complicated and difficult (it's not), but it can make so much of a difference to the way your life turns out! In this shop we'll look at four useful tools that help you do this: PEST Analysis, SWOT Analysis, Core Competence Analysis, and USP Analysis. Tour Stop 3/1: PEST Analysis Standing for "Political, Economic, Social and Technological", PEST Analysis takes things to a much higher level by asking you to think about the "big picture" forces that are shaping your environment. By understanding these things, you can take advantage of these forces to help you, rather than choosing a course of action where you're fighting them. Find out more about this technique at Tour Stop 3/2: SWOT Analysis SWOT Analysis is a popular technique that is often used as a warm- up in business strategy sessions. That said, it's a useful and powerful technique that can help you quickly zoom in on useful opportunities, as well as threats you should avoid. It's even more useful when used on a personal level to think about the things you should focus on. Find out more about SWOT at Tour Stop 3/3: Core Competence Analysis Core Competence Analysis is an approach that you can use to develop a competitive edge. It asks you to think about the things that matter to your customers, that you can use widely, and that are hard for your competitors to replicate. By building core competences, you can stand out in your market. Learn more at Tour Stop 3/4: USP Analysis Finally today, we take this much further with our article on USP Analysis. Here we give you everything you need to craft a sustainable Unique Selling Proposition - something that is of over-riding importance if you're going to build a successful organization (and not one that's constantly struggling for business). Learn how to do this at I hope you find these techniques useful, both on a corporate and a personal level - they can give you some great insights! You'll find many more of these on our problem solving menu at In our next guided tour shop, we'll look at some great learning and communication skills. Until then, have a great week! Best wishes! James James Manktelow CEO, Mind Tools Address: Mind Tools, 145-157 St John Street, London, EC1V 4PY, UK. shop: Web: Mind Tools Ltd (Company Number 04829074, VAT Number: GB 840 1273 62) and Mind Tools (North America) Ltd (Company Number 05610859) are companies registered in England and Wales. Registered office: Hardwick House, Prospect Place, Swindon, Wiltshire, SN1 3LJ, UK. All currently agreed Mind Tools Ltd and Mind Tools (North America) Ltd Terms & Conditions and product and service Warranties are implicitly assumed with this shop. Other than this, no contract is being entered into in this shop unless explicitly stated. If you wish to cancel your subscription, simply click once on the link below. inline Content-Length: 6488 binary text/html Dear Shar, Working Towards a Great Future! Welcome to this third Mind Tools Tour shop! The tools we've looked at so far are essentially and personal effectiveness skills. What I'd like us to look at in this shop are some business and personal strategy techniques. Strategy is the art of thinking about what the future is likely to be like, and of choosing the best way forward in that future. Now this can sound complicated and difficult (it's not), but it can make so much of a difference to the way your life turns out! In this shop we'll look at four useful tools that help you do this: PEST Analysis, SWOT Analysis, Core Competence Analysis, and USP Analysis. Tour Stop 3/1: PEST Analysis Standing for "Political, Economic, Social and Technological", PEST Analysis takes things to a much higher level by asking you to think about the "big picture" forces that are shaping your environment. By understanding these things, you can take advantage of these forces to help you, rather than choosing a course of action where you're fighting them. Find out more about this technique at Tour Stop 3/2: SWOT Analysis SWOT Analysis is a popular technique that is often used as a warm-up in business strategy sessions. That said, it's a useful and powerful technique that can help you quickly zoom in on useful opportunities, as well as threats you should avoid. It's even more useful when used on a personal level to think about the things you should focus on. Find out more about SWOT at Tour Stop 3/3: Core Competence Analysis Core Competence Analysis is an approach that you can use to develop a competitive edge. It asks you to think about the things that matter to your customers, that you can use widely, and that are hard for your competitors to replicate. By building core competences, you can stand out in your market. Learn more at Tour Stop 3/4: USP Analysis Finally today, we take this much further with our article on USP Analysis. Here we give you everything you need to craft a sustainable Unique Selling Proposition – something that is of over-riding importance if you're going to build a successful organization (and not one that's constantly struggling for business). Learn how to do this at I hope you find these techniques useful, both on a corporate and a personal level – they can give you some great insights! You'll find many more of these on our problem solving menu at In our next guided tour shop, we’ll look at some great learning and communication skills. Until then, have a great week! Best wishes! James James Manktelow CEO, Mind Tools Address: Mind Tools, 145-157 St John Street, London, EC1V 4PY, UK. shop: Web: Mind Tools Ltd (Company Number 04829074, VAT Number: GB 840 1273 62) and Mind Tools (North America) Ltd (Company Number 05610859) are companies registered in England and Wales. Registered office: Hardwick House, Prospect Place, Swindon, Wiltshire, SN1 3LJ, UK. All currently agreed Mind Tools Ltd and Mind Tools (North America) Ltd Terms & Conditions and product and service Warranties are implicitly assumed with this shop. Other than this, no contract is being entered into in this shop unless explicitly stated. If you wish to cancel your subscription, simply click once on the link below.Click here to Purchase

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