Adrants » Marketing and Advertising News With Attitude by Steve Hall Send Tips, Gossip and News » About Contact AdGabber AdGasm Jobs Portfolios Jobs Sandwiches Talk, Gore Spends, Doritos Advertises to Aliens - Two Arby's roast beef sandwiches talk to each other. Yes, it's an actual television commercial. - Al Gore is spending $300 million to spread his global warming gospel. - Doritos is running an ad contest in the UK which awards the winner a 24 hour broadcast from a radar in Norway into space for 24 hours. Great media buy! Miller Lite is changing the packaging of its signature Lite beer in April. - Agency.com is expanding its management team with the addition of Dawn Furey as managing Partner. More like their replacing their continuously revolving door of agency management. - A good indicator CBS is catching on to what works on YouTube. Written by Steve Hall Comments (1) File: Commercials, Strange Mar-31-08 To Combat Underage Drinking, Alabama Targets Parents, Not Kids The Parentalyzer was put together by Red Square Agency to tackle underage drinking in Alabama. It has stats on drinking and driving, tips for keeping tabs on teens, and ads where parents openly admit to letting their critters sip the sauce every once in awhile. This is one of those campaigns that would piss me off if I were a bottle-slinging Alabama mom, but it's otherwise a riot to inflict on other people. (Especially while they're at work!) Are you brave enough to take the Parentalyzer quiz, which -- unlike your closest friends -- might be man (or, well, machine) enough to tell you that you're raising a future member of the AA? Think about that over a nice soothing gin. more » Written by Angela Natividad Comments (0) File: Campaigns, Cause, Online Mar-31-08 Twitter Addicts Rejoice, Adrants Twitter Feed Launched Check out the Adrants Twitter Feed. Yes, for all you Twitter addicts, we now have a Twitter feed. And since we have a Twitter feed, you can now get Adrants news via IM or on your mobile phone because that's all part of the beauty of Twitter. So go nuts. You know you love it. The above article is a paid advertisement or Adrants promotion. If Slow Graceful Camera Work is Your Thing, You'll Like This Lingerie Ad If you like watching commercials in which the camera slowly makes visual love to a beautiful woman, then you'll love this new commercial for Livera Underwear featuring Dutch babe Yolanthe. There's really nothing else to say about this. You either like it or you don't. Written by Steve Hall Comments (0) File: Commercials, Good, Racy Mar-31-08 Cadbury Trades in Gorilla For Tricked Out Airport Vehicles Here's Cadbury's new ad, a follow up to that Gorilla ad in which a dude in a gorilla suit lets loose on a drum set to Phil Collins' In the Air Tonight. This new ad trades in the gorilla for some tricked out airport trucks which have fun on the air strip to the tune of Queen's Don't Stop Me Now. It's OK. A lot of work went into it. But after 90 seconds, you wonder what you're watching which, in some cases be a good thing. But, if you decide to stop watching before the last few seconds, you'll never know what it was for or that Cadbury would appreciate if you ran out to the store and bought one of their candy bars. Written by Steve Hall Comments (0) File: Commercials, Good Mar-31-08 Don't miss important advertising news. Buy online to Adrants and receive the daily contents of this site in your Inbox each business day. Two Ad Guys Start Weird Brain Exercise Social Network Like an account planner that actually knows the target audience he's bullshitting about in a new business presentation, George Parker writes us, "Cos, I know you guys are always looking for stuff... Steve, tits and arse, Angela, more intellectual stuff, I'm sending you something you might want to use in the category... "What do ad guys do when they finally get out of their BDA's?" Yes, George know Angela and I very well. And we appreciate him sharing with us some "life after the Big Dumb Agency" which comes in the form on a new (oh God, not another one) social network that centers the brain. He explains it all here which is a good thing because we sure can't. Written by Steve Hall Comments (0) Mar-31-08 Goodby and Silverstein Get Old, Like Young People, Party OK, this is hilarious. Jeff Goodby and Rich Silverstein celebrate their many years in the business by portraying a bunch of senile old men in a video invitation to the agency's 25th anniversary party on May 8. In the video, the pair do all the stereotypical things old people supposedly do like fall asleep, lose their train of thought and drive around in those little automated carts. It's funny but thank God some hottie in a nurse's uniform pops her head into the frame towards the end reminding us nursing home living might not always be a bad thing. Written by Steve Hall Comments (0) File: Agencies, Good, Strange Mar-31-08 Scorsese Joins MySpace, Bullies the Weak into Top 8 Subjugation Speaking of people who might off you with a grin, Martin Scorsese joined MySpace and now my homepage is splattered with banner ads that read "MARTIN SCORSESE WANTS TO BE YOUR FRIEND!" Tough to reject the guy who pimped Jodie and fed mobsters their lines for a whole generation. Plus, he has such an earnest smile. Almost like he wants to feed you cookies while peeling off your skin. Written by Angela Natividad Comments (0) File: Celebrity, Online Mar-31-08 Adrants Gets Over Itself, Retires Royal We OH: "It's about time those pompous fuck heads over at Adrants got over themselves and started writing like normal human beings without all that stupid "we" shit." OK so that wasn't actually an overheard from Twitter but it might as well have been. But that "we" shit has, indeed, been put out of its sorry-ass misery. Yes, it's true. Over the weekend, Angela and I grabbed our digital sabers, dove head first into the vast archives of Adrants, swam through the sea of ones and zeros until we found that pretentious pile of cowardly grandiloquence hiding behind a pile of PUMA Cum Shot digits and promptly whacked his digital ass to piece Saw-style. more » Written by Steve Hall Comments (3) File: Announcements Mar-31-08 Retirement Isn't Hard. Not Like Killing a Man without Breaking Eye Contact! Here's a Ryan Iverson parody of Dennis Hopper's Ameriprise ads -- which were creepy to begin with. Seems like it was just a matter of time before this guy got spoofed. Something about his choice of sunglasses and the way he touches index finger to thumb while talking. Plus, he does kinda vibe like he wouldn't mind killing you. Written by Angela Natividad Comments (0) File: Celebrity, Good, Spoofs, Video Mar-31-08 Newsflash! Marketers Must Learn Digital Marketing! Ad Age Says So! What? You've got to be kidding. What year is it? Oh, it must be 1992 or something because it's that Total Quality Management verbal diarrhea management consultancy crap all over again. After reading this Advertising Age article penned by a couple of Booz Allen dudes, I'm wondering if the two authors found an old IBM PC in the storage closet, booted it up and found this very same article on it which, itself, was probably a 64th generation copy of the same management blather that's been spewed forth over and over for years offering absolutely nothing of value other than the invention of a few new buzz words each go 'round. more » Written by Steve Hall Comments (2) File: Opinion, Research Mar-30-08 Nine West Does 'Project Runway' For Shoes Oh look! It's another branded MySpace page! Oh wait, didn't I just write that a few days ago? Yea, I did. Or maybe it was Facebook. Whatever. Anyway, here's a MySpace page that, THANK GOD, doesn't look like a MySpace page. It's for Nine West and Footwear News' Shoestar and there's actually some decent content on it. That's because an agency that knows its shit created it. Hate it. Love it. You've got to admit it's well put together. It's like Project Runway for shoes. Written by Steve Hall Comments (0) Mar-28-08 BBH Art Director Leaves. Steals Stuff. Films It. Sends Vid to Agency BBH Art Director Andy Tider writes, "This week I decided to leave my position as an Art Director at BBH New York. This being BBH though, I couldn't just go out with a "goodbye letter". So I spent my last night as a BBH employee stealing everything that wasn't nailed down. On video. Then I sent it to the entire company. Our chairman, Steve Hearty called it In fact, BBH people couldn't seem to get enough of the video. I guess I was just expressing what everyone wished they could do." more » Written by Steve Hall Comments (11) File: Agencies, Strange, Video Mar-28-08 Because We All Need a Little Gay in Our Day If you love Daily Candy but can't get it to jive with your Y chromosome, maybe it's time to buy online to Gay List Daily. The email list is "dedicated to making the trendy, gay individual even more trendy and gay." Now serving the nation -- but mainly Dallas, LA, Chicago and Atlanta. (Did we mention they're dying for advertising?!) To get cozy with our slightly gayer side -- but mainly to find more new stuff to make fun of -- we registered for the email list today. The "thank you!" page graced our eager eyes with a pink cowboy (and oh, how we squealed!). It was almost too sassy to stand. Written by Angela Natividad Comments (0) File: Brands, Good, Online Mar-28-08 Media Optimization Has Trumped Creative Optimization It seems we've taken a step backwards when it comes to online creativity. Not so much in terms of its excellence, rather its importance as a factor in online marketing. Certainly technology has made possible a vast array of online advertising units which provide advertisers and publishers the ability to tailor programs to marketers' needs. But what happened to taking advantage of online media's flexibility as it relates to creativity? more » Written by Steve Hall Comments (0) File: Online, Opinion, Tools Mar-28-08 Gorgeous Hair Comes with Yeah, Well, So Does Branding. Watch some catty females try outdoing each other with violent voluminous hair-flips. Cheesy as hell, but in a way that could have sparked many a feel-good spoof. (You know, like the Herbal Essences ads.) Produced by Identity for JWT, NY and Sunsilk, the ad aired last year and was followed by that horrific diva thing we hate so much. Too bad. It could have been the beginning of a beautiful gimmick. Written by Angela Natividad Comments (0) File: Brands, Commercials, Good, Television, Video Mar-28-08 Information You are buy onlined to adrants as To purchase, click here. If you would like to buy online to Adrants Daily, click here. Find A Job SENIOR ACCOUNT EXECUTIVE Fox Networks Group , Los Angeles , CA Client Services Coordinator Inc.com and FastCompany.com , New York , NY Manager of Ad Ops and Account Services StreetFire, Inc. , Los Angeles, Marina Del Rey Adj. , CA Vice President, Online Marketing Guthy-Renker Corp. , Santa Monica , CA West Cost Sales Manager Source Interlink Media , Los Angeles , CA Client Services Manager Quattro Wireless , New York , NY Sales Development Associate Mindset Media , Tarrytown , NY Online Delivery Manager United Online Media Group , Woodland Hills, CA , CA Director/VP Sales predictify , Northern California , CA Sales Development Manager Pandora Media , Oakland , CA » AdRank » Bad » Best » Good » Worst » Administrivia » Announcements » Medium » Cable » Consumer Created » Desktop » Direct » Events » Games » Guerilla » Human » Inflight » Magazine » Mobile/Wireless » Newspaper » Online » Outdoor » Packaging » Podcast » Point of Purchase » Poster » RSS » Radio » Social » Specialty » Television » Weblogs » Yellow Pages » Subject » Agencies » Brands » Campaigns » Cause » Celebrity » Commercials » Creative Commentary » Industry Events » Opinion » Policy » Political » Product Placement » Promotions » Publishing » Racy » Research » Sponsorship » Spoofs » Strange » Super Bowl 2006 » Super Bowl 2007 » Super Bowl 2008 » Super Bowl 2009 » Tools » Trends and Culture » Video » Viral » Word of Mouth » Weekly » 30-Mar-08 » 23-Mar-08 » 16-Mar-08 » 9-Mar-08 » 2-Mar-08 » 24-Feb-08 » 17-Feb-08 » 10-Feb-08 » All Archives © 2008 Adrants · Home · About · Contact · Advertise · AdGabber · Jobs · Send Tips, Gossip & News

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