iMedia Connection Article Trouble viewing this article? Click here to read it online. Vote now on the best interactive ads and websites - ad:tech Awards Friday Mar 28, 2008 Who's playing the out-of-home game? Reaching consumers when they are away from their TVs and computers is becoming big business for marketers. See how Coke, Visa and others are taking their digital strategies into the outside world. Today's Features: PAID SEARCH: 10 tips for building a search keyword list By Joshua Stylman | Reaching people at the right time with the right message requires some forethought. Here's a guide to getting started. WEB ANALYTICS: Dear Dawn: metrics make me crazy By Dawn Anfuso | Our experts help a reader make sense of online marketing metrics and the companies that provide them. advertisement iMedia Job Connection: Get Hired or Find the Right Candidate! Save time and money by using the iMedia Job Connection. Get noticed: whether you're posting your job ad or looking for one. Start here today! Today's Marketing News: Google hurt by comScore numbers again? Mum's the word at Microhoo YouTube says it knows who's watching Startup brings local search to Facebook Where does Wikipedia traffic go? Recent Cover Stories: POPULATION: Your key demographic speaks its mind By Jodi Harris Want to know how to reach Gen Y consumers on their terms? In iMedia's first survey with Peanut Labs, see what media they can't live without, what makes a website trustworthy, their thoughts on ad-subsidized console games and more. TARGETING: The essential targeting starter kit By Paige Mantel and Anatoly Roytman Think you're ready for behavioral targeting? Think again. First consider these five important questions. Sponsored By Revenue Science Making viral marketing a science Watch Video (4:25) More Spots | Learn how to get your own Spot 03/27/08 West Cost Sales Manager, Source Interlink Media Los Angeles, CA 03/27/08 Client Services Manager, Quattro Wireless New York, NY 03/27/08 Sales Development Associate, Mindset Media Tarrytown, NY 03/26/08 Online Delivery Manager, United Online Media Group Woodland Hills, CA, CA 03/26/08 Director/VP Sales, predictify Northern California, CA Find more jobs | Post a job Upcoming Events: 4.15-4.16.2008 ad:tech, San Francisco, CaliforniaMore info 4.28-29.2008 Driving Interactive, Huntington Beach, CaliforniaMore info 5.18-21.2008 Agency, Austin, TexasMore info The email address for your subscription is Purchase from this article. If you have questions, comments, or concerns, please contact our editorial team at this link. You can also send mail to us at: 24682 Del Prado Avenue, #300, Dana Point, CA 92629. To advertise with contact Kurt Indvik.

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