; charset="UTF-8" Welcome to the March 27, 2008 edition of Network for Good's Nonprofit Fundraising & Marketing Tips e-article. To read this week's tips, please visit: To change your email address, please reply to this message. If you no longer wish to receive emails from Network for Good, please reply to this message with "Purchase" in the subject line or simply click on the following link: This message was sent by Network for Good using NFG-VR Network for Good . 7920 Norfolk Ave, Suite 520 . Bethesda, MD 20814 ; charset="UTF-8" .style1 { border: 1px solid #cccccc; #FFFFFF; } .style1 { BORDER-RIGHT: #cccccc 1px solid; BORDER-TOP: #cccccc 1px solid; BORDER-LEFT: #cccccc 1px solid; BORDER-BOTTOM: #cccccc 1px solid; #ffffff } .style4 { FONT-SIZE: xx-small; TEXT-ALIGN: center } .style12 { FONT-SIZE: x-small; FONT-FAMILY: Verdana } .style17 { FONT-SIZE: 10pt; #f99332; TEXT-ALIGN: center } .style19 { COLOR: #ffffff } .style21 { BORDER-RIGHT: #cccccc 1px solid; BORDER-TOP: #cccccc 1px solid; FONT-SIZE: small; BORDER-LEFT: #cccccc 1px solid; BORDER-BOTTOM: #cccccc 1px solid } .style24 { TEXT-ALIGN: center } .style26 { FONT-SIZE: 10pt; COLOR: #ffffff; #f99332; TEXT-ALIGN: center } Click to view this email in a browser. Welcome to the March 27, 2008 edition of Network for Good's Nonprofit Marketing & Fundraising Tips, a semi-weekly article with information for any nonprofit looking to generate results through smart fundraising and marketing. In this issue: Upcoming Nonprofit 911: Causes on Facebook What Buddha and Freud Have to Do with Nonprofit Marketing Vote in the Make It Your Own Awards! Economic downturn got you down? Check out a free opportunity to reach out to individual donors! Upcoming Nonprofit 911: Causes on Facebook April 1, 1 p.m. EDT Causes on Facebook is a tool that lets you easily fundraise and recruit supporters for your nonprofit on the popular social network Facebook. Join us on April 1 for a free teleconference as Randall Winston from Project Agape tackles the question of how Causes can supplement your fundraising and organizing efforts, how to join and navigate Facebook, and how to use Causes to build an online network of supporters. We'll cover the basics of joining Facebook and using the Causes tool, and then look at specific cause campaigns started by actual nonprofits using Causes in order to help you get started. Register now for the Causes on Facebook Nonprofit 911 free teleconference to be held on April 1 at 1 p.m. EDT! What Buddha and Freud Have to Do with Nonprofit Marketing "I went to the NTEN Nonprofit Technology Conference, and all I got was this lousy... invaluable, cutting-edge information and networking and a few beignets." Maybe the old T-shirt slogan doesn't fit last week's conference in the Big Easy after all. Whether you weren't able to make the trek to New Orleans or you were there and couldn't squeeze in all of the sessions you wanted, we're happy to share Mark Rovner and Katya Andresen's overview of donors' seven needs to feel fulfilled (forget Maslow!). With all the shiny technology tools out there, it's easy to be blinded to the fact that technology is about bonds, not wires. It's human connections that matter. In other words, some very human principles make or break the success of absolutely everything you do online. Achieve marketing by tapping into the seven deep human needs in all of your Web activities. So without further ado, from the discussion of "The Seven Things Everyone Wants: What Freud and Buddha Understood (and We're Forgetting) about Online Outreach," here are the seven things everyone wants: Need 1: To be SEEN and HEARD Need 2: To be CONNECTED to someone or something Need 3: To be part of something GREATER THAN THEMSELVES Need 4: To have HOPE for the future Need 5: To have the security of TRUST Need 6: To be of SERVICE Need 7: To want HAPPINESS for self and others Click here for greater explanation and to read examples of organizations tapping into these needs. In your organization's outreach, which need(s) are you catering to? (Please don't say "Need 8: To hear our mission Notice that Katya and Mark's list does not include the following: To feel hopeless To be afraid or intimidated To be profiled in an annual report To smash an organization's (other organizations with similar missions) Click here to learn more about reasons why people do choose to donate. 5000 Dreams. 20 Finalists. Your Vote Helps Decide the Final Four. The Case Foundation has announced the Top 20 Finalists in the Make It Your Own Awards that we featured this past summer. Now, it's up to the online community to vote and decide which of these finalists will become the Final Four and receive an additional $25,000 to make their community dreams come true. Get $2,500 for Your Charity If you are one of the first ten people to choose the four projects that become the Final Four, you will receive $2,500 for the charity of your choice! Vote today and tell us who's in your Final Four! Have questions? Visit Economic downturn got you down? Check out a free opportunity to reach out to individual donors! For a limited time, you can try Custom DonateNow free for 60 days and receive more than $200 in special bonuses. Your 60-day risk-free trial includes the following benefits: A highly flexible donation page that looks exactly like your website, branding and general style. Check out a few examples of custom pages here. Donors receive automated tax receipts, and you receive instant donation notification. You can accept one-time or recurring donations from supporters. Network for Good is legally registered to process donations for nonprofits from the residents of all 50 states + DC -- most other services are not. Free fundraising training and resources from a nonprofit that understands your challenges. More than $200 in savings and bonuses, including a 50% discount on our setup fees, plus a free subscription to both Fundraising Success magazine and the GrantStation Insider. To activate your free trial, enter the promo code BETTER in the discount code field of the application. For questions about our free trial, please call toll free 1.888.284.7978. Are you using spreadsheets to keep track of your donors? There's a better way! View a brief demo of the Donor Management Suite. Details here. Conference Calls at only 5¢ Per Minute Our partners at AT Conference are extending this special rate to nonprofits. Details here. Buy online to this E-article Receive this from a friend? Sign up to receive our future emails. Contact Us Phone: 1.888.284.7978 Email: Contact us. Blog: Read Katya's Nonprofit Marketing blog. Resources Visit our Online Fundraising & Marketing Learning Center--new articles are being added every week, including each week's tips from this article. To change your email address, please reply to this message. If you no longer wish to receive emails from Network for Good, please reply to this message with "Purchase" in the subject line or simply click on the following link: for Good . 7920 Norfolk Ave, Suite 520 . Bethesda, MD 20814

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