iMedia Connection Article Trouble viewing this article? Click here to read it online. Monday Mar 24, 2008 Viral marketing: pass it on The potential brand benefits are worth the intermediate work of viral campaigns. Andreas Roell shows you why. Today's Features: EMAIL: Email metrics: don't keep up with the Joneses By Spencer Kollas | Industry averages of open or click rates are useful but shouldn't be your guide. Focus on improving your metrics -- no matter how they compare to studies or your competitors' numbers. VIDEO: How Quiksilver and others have mastered video By Bradley Werner | As ad money moves from TV to interactive -- and to online video -- new and old rules of branding apply. Here are some pointers. MEDIA PLANNING & BUYING: iMedia survey results released By Michael Estrin | The results are in. iMedia breaks down the numbers behind its survey of leading marketers and agencies. advertisement iMedia Job Connection: Get Hired or Find the Right Candidate! Save time and money by using the iMedia Job Connection. Get noticed: whether you're posting your job ad or looking for one. Start here today! Today's Marketing News: Google loses big but laughs loudest? Battelle picks fight with ad networks Cuban: blogging doesn't pay Recent Cover Stories: MEDIA PLANNING & BUYING: Get more relevant with niche media By Peter Gombert Media buyers are facing an increasingly volatile online advertising market, making targeted niche media opportunities attractive alternatives to traditional buys. Explore the possibilities. BEST PRACTICES: Death of a sales funnel By Scott Meldrum Has the internet made awareness campaigns obsolete? Ant Farm Online's SVP shows how to effectively build user flow that will drive consumers into the sales funnel more reliably. The new options for advertisers and agencies Watch Video (1:45) More Spots | Learn how to get your own Spot 03/21/08 Director of Sales-The Wall Street Journal Network, Office Media Network Chicago, IL 03/20/08 Search Engine Marketing Director, Confidential New York, NY 03/20/08 Sr. Advertising Sales Account Executive, CarDomain Network, Inc. Los Angeles, CA 03/20/08 Traffic / Quality Control Administrator, Media Storm LLC CT or NY, NY 03/19/08 Director of Sales, EyeWonder Chicago, IN Find more jobs | Post a job Upcoming Events: 4.15-4.16.2008 ad:tech, San Francisco, CaliforniaMore info 4.28-29.2008 Driving Interactive, Huntington Beach, CaliforniaMore info 5.18-21.2008 Agency, Austin, TexasMore info The email address for your subscription is Purchase from this article. If you have questions, comments, or concerns, please contact our editorial team at this link. You can also send mail to us at: 24682 Del Prado Avenue, #300, Dana Point, CA 92629. To advertise with contact Kurt Indvik.

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